Michigan Launch Party Venues

Your Most Successful Launch Event Awaits

After months of fine tuning, it’s finally time to celebrate as your new product or venture finally hits the market. A launch event is the perfect marketing opportunity to connect with consumers while also rewarding your team.

There is no better way to generate word-of-mouth and social media buzz to boost your sales than with launch events at a Boyne Resort. Boyne’s launch party venues in Northern Michigan will help you plan an event that is worthy of your brainchild. With spacious banquet halls and party spaces, luxurious accommodations, thrilling adventures, and tranquil leisures shape your next corporate launch event into the most anticipated party of the year.

Michigan Resort Destinations

Boyne Mountain

Boyne Mountain

428 Rooms & Suites

37,000 SF Launch Event Space

For the last six decades, groups of five to five hundred have enjoyed the unique amenities and year-round attractions of this classic Northern Michigan ski resort. At Boyne Mountain, we specialize in living in the moment where ordinary parties are transformed into fond memories.

The Highlands

The Highlands

288 Rooms & Suites

33,000 SF Launch Event Space

You’re invited to Boyne’s newly renovated luxury resort - The Highlands where we understand what matters most - friends, family, and time well spent. Celebrate your next launch event among the tranquil rolling hills of Northern Michigan and take advantage of our oasis in an ever-changing world. 

Inn at Bay Harbor

Inn at Bay Harbor

144 Rooms & Suites

8,000 SF Launch Event Space

Rekindle the heritage and style of the great early 20th-century lakeside inn set along five miles of pristine Lake Michigan shoreline. Our experienced team will ensure your event is filled with all the incredible sites and sounds of Little Traverse Bay.

What's a Party Without Food?

The right menu can make all the difference. Our skilled culinary staff takes pride in crafting enticing food and beverage experiences with everything from snacks & hors d'oeuvres to buffets and plated 4-course meals. Our chefs will work with you to plan a culinary affair that is as phenomenal as whatever you are planning to launch. Generate even more hype around your launch event by incorporating unique experiences like “fancy” hot chocolate stations, outdoor s’mores by the fire, and ice luges.

A group gathers on the slopes

Bar Packages

Boyne’s launch party venues offer a selection of bar packages to accompany your event including hosted pre-paid bars based on total alcohol consumption or packages based on total attendees. We can also arrange cash bar options. After choosing your service style, your event liaison will also help you explore and select the type of alcohol for the event with everything from bottom-shelf beer and wine to top-shelf spirits. Elevate your guests' experience with specialty cocktails personalized to your new business or product or add sensational surprises like a hot toddy station.

An Unmatched Party Experience

Turn your next launch event up a notch with a complete resort experience. Boyne is more than just another launch party venue. We have it all from boundless adventures to tranquil spas and wellness. Plus most of our resort amenities and attractions are within walking distance of our product launch party venues so why not include some unique activities in the festivities. We promise your product release will be one that everyone is talking about (which is exactly the goal of a launch event right). Here are just a small selection of the most popular activities at Boyne Resorts in Michigan: 

  • Championship Golfing
  • Skiing & Snowboarding
  • Disc Golf
  • Fishing
  • Ice Skating
  • Snowshoeing
  • Horseback Riding
  • Spa Experiences
  • Mountain Biking
  • Avalanche Bay Indoor Water Park
  • Yoga & Meditation

A fireplace inside a venue

Team-Building Experiences

Your team is about to launch something truly spectacular so why not reinforce the bonds they just forged with a unique team-building experience. Boyne’s activities staff will work with you to plan unforgettable team-bonding activities that are sure to be one of the highlights of your product launch party. In the past, we have helped event planners create exciting programs like: 

  • Golf Tournaments
  • Battle Archery
  • Scavenger Hunts 
  • Obstacle Course
  • Ski Races

Just tell us what you want to do with your team and we will make it happen.

Take the Elevator Home

After a night of celebration do you really want to be worrying about your team and guests getting home safely? At Boyne Resorts, you can simply invite your attendees to take the elevator home. Our three resorts in Northern Michigan offer an expansive selection of lodging options all within walking distance of our product launch party venues including: 

  • Rooms & Suites
  • Cottages
  • Condos
  • Villas
  • Cabins & Vacation Homes

Worry Less, Party More

You have enough to worry about as you plan a successful launch without also having to worry about all those pesky little event details. Your personal event liaison will support your event management team to coordinate everything you need for a buzz-worthy product launch party. As part of our corporate launch event packages our team will provide and help with:  

  • VIP Arrivals
  • Event Setup and Teardown
  • Attendee Reservations & Check-Ins
  • Tables & Chairs
  • Linens 
  • Candles
  • Dance floor
  • Podium
  • Microphones
  • WiFi

Need something else? Our event managers can also help connect with local vendors for things such as floral arrangements, DJs, outdoor tents, event decor, live entertainment, and anything else you need to celebrate your corporate launch event.

Ready to Plan a Successful Launch Event?

You’ve put in the work now it’s time to celebrate your success. A corporate launch event will give you the opportunity to bring your product to life, raise awareness with your target audience, and reward your team. Boyne will work within your budget to create a memorable and engaging event with the complete resort experience. Contact our sales team for more information and let’s get to work!